Feedback, in this model, however, can be somewhat delayed as you're waiting for a reply to an email, for example, or a response to an inquiry on a social media feed. • Shannon's (1948) Model of the Communication Process, Interactive Model and . Beth holds a master's degree in integrated marketing communications, and has worked in journalism and marketing throughout her career. Interactive communication is an exchange of ideas where both participants, whether human, machine or art form, are active and can have an effect on one another. For all other kinds of media like print, news, etc. study The interactive model on the other hand, although similar to the linear model shows that for interaction is an element of communication. Give an example. All other trademarks and copyrights are the property of their respective owners. The interactive model of communication (also known as the convergence model) could best be illustrated in the shape of a circle, which signifies ongoing back-and-forth conversation and feedback between two separate parties. Open communication between both sides, who act equally as sources of messages, is important in this model. This model is more interactive because there is a collaborative exchange of messages between communicators. Interactive Model Schramm (1955) in Wood (2009) came out with a more interactive model that saw the receiver or listener providing feedback to the sender or speaker. Newspapers and television, once restricted to only linear communication, can now engage in conversation and feedback with their audience. The interaction model of communication describes communication as a process in which participants alternate positions as sender and receiver and generate meaning by sending messages and receiving feedback within physical and psychological contexts (Schramm, 1997). The communication process take place between humans or machines in both verbal or non-verbal way. Select a subject to preview related courses: The interactive model, though, allows for communication between both humans and machines (think about automated telephone lines), in verbal and non-verbal methods (think of the difference between talking on the phone and chatting over social media). Again, the receiver acts as a source, encodes another message (also knows as a feedback) and sends it back to the sender.eval(ez_write_tag([[300,250],'businesstopia_net-medrectangle-4','ezslot_4',127,'0','0'])); The message formation of both sources are affected by their “field of experience”. Create an account to start this course today. Linear model II. Interactive model (also known as convergence model) deals with exchange of ideas and messages taking place both ways from sender to receiver and vice-versa. But, interactive model is mostly used for new media like internet. The presence of feedback is what sets this model apart. In this lesson, you'll learn more about this model, how it works and some places where it exists in daily life. just create an account. Cite this article as: Shraddha Bajracharya, "Interactive Model of Communication," in, https://www.businesstopia.net/communication/interactive-model-communication, Feedback is a whole new process of communication, Feedback is the part of a single communication process. The interactive model of communication has grown in popularity thanks to web-based and Internet-based communications tools. Effective Interactive Communication* is transmitting and receiving information clearly and communicating actively with others in a manner that is effective and consistent with the organizational objectives. What is the Difference Between Blended Learning & Distance Learning? • Both of the people must be similar according to all the factors mentioned above. To learn more, visit our Earning Credit Page. succeed. Interactive Model of communication is a simultaneous or real-time exchange of information over a transmission medium, such as during a video conference. The presence of feedback is the primary difference between the linear model and the interactive model. The linear model depicts communication as a one-way process. Field of Experience is a communication pattern alteration factor like culture, social, psychology, situation and channels used. The interactive model of communication(see Figure 1.2)expands our understanding of the communication process by taking into account that messages flow back and forth from the receiver. The communication process take place between humans or machines in both verbal or non-verbal way. All rights reserved. The interactive or interaction model of communication, as shown in Figure 2.2.2, describes communication as a process in which participants alternate positions as sender and receiver and generate meaning by sending messages and receiving feedback within physical and psychological contexts (Schramm, 1997). Methods and channels of communication to be used and the purpose of communication, must be considered before choosing a specific communication model. Quickly, he writes a short message to the airline and sends it out through Twitter. The message flows in a straight line from sender […] This is a relatively new model of communication for new technologies like web. The Internet has created increased opportunities for interactivity. Two sources: The originator of the message and the recipient of the message are both sources. Interactive model of communication. The 'interactive' portion of the interactive model comes next, when the recipient formulates his or her own reply and sends it back to the first source. The interactive model of communication relies on a two-way street of conversation and feedback. Microlecture on The 3 Models of Communication: The Linear Model, The Interactive Model, and The Transactional Model Both parties are able to send and receive messages or feedback from the other. Interactive Communication Model Simply put, the Interactive Model takes the Linear Model and multiplies it times two with a quick flip of the return message. It predicts communication to follow the same pattern always. lessons in math, English, science, history, and more. (Part 2 of 3) Introduction to the basic communication models. Let's review what we've learned about the interactive model of communication. Feedback is not simultaneous and can take a long time as this model is mostly used for internet. Interactive model III. {{courseNav.course.topics.length}} chapters | Quiz & Worksheet - Convergence Model of Communication, Over 83,000 lessons in all major subjects, {{courseNav.course.mDynamicIntFields.lessonCount}}, Magic Bullet Theory of Mass Communication: Definition & Overview, Cultivation Theory of Mass Communication: Definition & History, Media Effects: Definition, Effects & Beliefs, Biological and Biomedical As a member, you'll also get unlimited access to over 83,000 It might not be long before traditional one-sided communication becomes a thing of the past. To unlock this lesson you must be a Study.com Member. first two years of college and save thousands off your degree. Log in here for access. Quick Summary:Interactive models are best for explaining impersonal two-way communication processes. Plus, get practice tests, quizzes, and personalized coaching to help you No engagement of sender and receiver in communication, Engagement of sender and receiver in communication, Sender is important and overpowering than receiver, It can become linear if the receiver does not respond, The receiver is bound to give some kind of response verbal or non-verbal. This is a relatively new model of communication for new technologies like web. You can test out of the 's' : ''}}. The interactive model also relies on field of experience, which is all of the knowledge, behaviors, beliefs, situations, psychological factors, etc., that not only impact the content of the message, but also the way it's interpreted. Communication models can sometimes encourage traditional thinking and stereotyping but can also omit some major aspects of human communication. The interactive model can be said to be two linear models from opposite directions stacked to together. Anyone can earn Here, people can respond to any mass communications like videos, news, etc. Study.com has thousands of articles about every 2 Communication Models … Sciences, Culinary Arts and Personal The model has four key principles: (1) Communication is circular not linear; (2) Communication is usually equal and reciprocal; (3) Messages require interpretation; (4) there are three steps for communicating: encoding, decoding and interpreting. Earn Transferable Credit & Get your Degree, Linear Model of Communication: Definition & Examples, Communication as Transactional Process within Organizations, Shannon-Weaver Model of Communication: History, Features & Application, How Influences on Emotional Expression Impact Communication, Friends & Communication: Definition, Types & Aspects, Osgood-Schramm Model of Communication: Definition & Application, Using Nondiscriminatory Language in Business Communication, Factors Affecting Group & Team Communication, Sender-Message-Channel-Receiver Model of Communication: Definition & Application, Solving Equations & Inequalities Involving Rational Functions, Public Communication: Definitions & Techniques, One-Way Communication: Definition & Examples, Interactions of Earth's Spheres: Purpose and Examples, What are the Functions of Communication? The interactive or interaction model of communication, as shown in Figure 2.2.2, describes communication as a process in which participants alternate positions as sender and receiver and generate meaning by sending messages and receiving feedback within physical and psychological contexts (Schramm, 1997). credit by exam that is accepted by over 1,500 colleges and universities. • Main drawback of the model is that the model omits the usage of sixth sense as a channel which is actually a gift to the human beings (thinking, understanding, analyzing etc). The interactive model of communication (see Figure 1.2)expands our understanding of the communication process by taking into account that messages flow back and forth from the receiver. Non-verbal feedback like gestures, body language, is also considered as feedback in this model. Both the speaker and listener take turns to … First, he was bumped from his first-class ticket to coach, where he sat in the middle seat between one unruly child and a young mother holding a crying baby. Get the unbiased info you need to find the right school. In today's age, social media's interactive nature offers a two-way street for businesses and customers to chat, one example of a concept known as the interactive model of communication. Interactive Model of Communication Interactive model or convergence model is similar to transactional model as they are both two way communication model. The communication process occurs between humans or machines in both verbal and non-verbal ways. Transaction Model is a two way process. He doesn't want to sit on hold while waiting for a customer service representative, and the airline counter is closed. Overlapping field of experiences initiates conversation and conversation, in turn, expands the communicator’s field of experience. According to this model, exchange of ideas and messages takes place both ways form sender to receiver and vice versa. Did you know… We have over 220 college For example, Zach from our lesson's opening might make use of a business' automatic helpline when he dials in to speak with a customer service representative. {{courseNav.course.mDynamicIntFields.lessonCount}} lessons Communication Models Communication Models are conceptual models used to explain the human communication process. - Definition & Examples, Principles of Interpersonal Communication, Semantic Noise in Communication: Definition & Examples, The Importance of Context in Communication, Verbal Cues in Communication: Definition & Examples, Public Speaking Syllabus Resource & Lesson Plans, MTTC Speech (004): Practice & Study Guide, Business 104: Information Systems and Computer Applications. Transactional Model are all assume that the communication occurs among humans . The speaker of sender of the message in the interactive model also listens to the feedback given by the receiver or listener. Already registered? The linear model depicts communication as a one-way process. Interactive model (also known as convergence model) deals with exchange of ideas and messages taking place both ways from sender to receiver and vice-versa. Interactive Model of Communication requires different following components for the communication process to work: In Interactive model, whenever a source sends a message to a receiver (source), he/she encodes the message first.